Today, candidates and employees are behaving increasingly like consumers. Their expectations go far beyond the salary and benefit considerations of previous generations. Be it more purposeful work, a sense of belonging, the flexibility to work when and where they like, the physical environment or the technology that is being utilised. There are a huge range of factors that now influence where people choose to work and for how long, and it is all based around the experience they have interacting with your brand at different stages.
With new innovative ways of applying for vacancies, candidates can submit multiple applications, be shortlisted and arrange interviews in the time it would traditionally take to apply for one. So, if there’s any lack of response or delay in the recruitment process, applicants will quickly lose interest and move on to the next opportunity.
Equally as important is the efficiencies added when you automate parts of the process, whether you’re a commercial recruitment company attracting new clients or an employer with limited time for day-to-day tasks, automation will reduce the time and money spent at every stage of the recruitment process.
Although the industry continues to move towards automation, it’s important to bear in mind a multi-generational workforce. Automation is widely accepted (and expected) by the youth generations, however, automation cannot take away from the brand experience you are trying to reflect and less tech-savvy applicants may be less comfortable applying for opportunities or even adapting to new recruitment technology, so is there remains a balance to be had.
Whatever your future plans, automation is guaranteed to continue to revolutionise recruitment. Current solutions include AI technology to review and shortlist CV’s/applications automatically and future technology is likely to connect recruiters with candidates more seamlessly.
So, whether you interview candidates using VR or AI in the future, the recruitment landscape will continue to innovate and inspire us all, and now is the time to embrace new technology, because your competitors certainly are!
Frank Kinrade – Business Development Manager